Retailers place a great deal of emphasis on multichannel and cross-channel engagement to reach today’s consumers while satisfying their shopping preferences. One of those preferences, the in-store ...

A newly released educational resource from Blue Interactive Agency provides an in-depth, research-driven examination of “how hyper-personalized automated content marketing is reshaping retail ...

Forbes contributors publish independent expert analyses and insights. The flagship PUMA store on the corner of 49 th St. and 5 th Avenue in Manhattan has long been my favorite store anywhere for how ...