One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The efficacy of front-of-package labels varies; Multi-High-In shows superior results in promoting healthier food choices ...

Add Yahoo as a preferred source to see more of our stories on Google. Smuckers is giving one of its most popular items a makeover. For three decades, Smucker's jams and fruit spreads have been ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...