With 15,384 commercial martech tools in the 2025 landscape and AI-powered pitches arriving daily, the biggest risk for ...

Marketers may see AI integration as a panacea for challenges, but the first step is differentiating between single-point AI ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

It’s no longer just about the martech stack. It’s about the CX stack, the tried-and-true methods for engaging customers you don’t want to forget about. In a challenging economic landscape, marketers ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...