Why, when you saunter into a game store or navigate your favorite e-tailer, is everything priced $59.99, $29.99, or $19.99? More specifically, why do all those prices end in ".99?" Why not just be ...

Psychological pricing strategies exploit cognitive and perceptual biases to influence consumer decision-making and perceived value. Techniques such as just-below pricing, charm pricing and anchoring ...

Think you're shopping intelligently for a used car? New research from the McCombs School of Business at The University of Texas at Austin suggests you might be overly influenced by the first digit on ...