TV News Check on MSN
Local linear isn’t broken, but the way we buy and post it is
As media consumption shifts toward audience-first, impression-based buying, local linear risks falling behind unless the ...
Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...
NEW YORK—ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industry's first Local Linear TV Private Marketplace. The launch follows an earlier ...
NEW YORK — “Our first transaction came from a digital-only agency. They never were able to execute a linear TV buy before,” said Craig Sulema, chief investment officer at ITN Networks, during a ...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
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