Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

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T-Mobile is marking the 10th anniversary of T-Mobile Tuesdays by expanding one of the wireless industry's best-known perks ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...