Subtle yet shiny makeup has been all the rage this year: think syrup nails or TikTok’s crying makeup trend. But now, TikTokers are going wild for mermaid eyes – the latest shimmery makeup look ...

Absolutely amazing eye shadow palettes are the core offerings from Urban Decay. The colors are edgy with rich color payoff. The shadows themselves have the coolest subversive names. The shades ...

What's the point of Halloween if not to cover yourself in all sorts of glitter? There are plenty of mythical creature transformations that beg for sparkle, but mermaid makeup, IMHO, lends itself to ...

Embraced by beauty influencers and celebs on the red carpet, the mermaid eyes look has been one of the biggest make-up trends of the summer on TikTok, and it’s still going strong as we head towards ...

Beauty vlogger and influencer NikkieTutorials just shared a DIY based on one of our favorite inspirations as of late: mermaids. In the video, Nikkie describes the look as a "modern-day smoky mermaid," ...

Aside from all the candy, the best part about Halloween is dressing up. And that often means getting glam. Want to really make a splash this Halloween? Dive into the holiday spirit with this elaborate ...

TikTok is no stranger to beauty trends, with the latest dubbed 'mermaid eyes' bringing in over 25 millions views on the social media platform. Sparkly, wet, iridescent eye shadow is the hallmark of ...