Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

The Grok comparison is an obvious one, and not entirely flattering.

Meta has spent the last couple years giving its self-titled AI chatbot prominent placement in its apps and now it's Threads' ...

Mark Zuckerberg and Elon Musk averted a cage fight last month but the companies they oversee -- Meta and Twitter, respectively -- are set to square off in direct competition. Meta, the parent company ...

Meta on Wednesday debuted an AI feature called "Dear Algo" that lets Threads users personalize their content-recommendation algorithms. Threads users will be able to tell the Dear Algo tool what kinds ...

UPDATE: Oct. 30, 2025, 5:32 p.m. Meta confirmed to Mashable that Threads ghost posts appeared in web searches after the 24-hour expiration period and that the issue had been fixed as of Oct. 30. "We ...

Facebook and Instagram parent company Meta on Wednesday said it will begin to show advertising on its Threads microblogging service to all users globally starting next week. Threads has surpassed more ...

Meta launched Dear Algo on Threads for feed customization. Users can request that specific content be visible on Threads for three days. Threads' new feature highlights Meta's AI ambitions amid rising ...

Meta is rolling out ads on its Threads app to all users worldwide, starting next week, with a gradual rollout expected to take months. Threads, Meta’s X rival, has grown rapidly since its July 2023 ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...