On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Meta’s AI connectors let advertisers generate campaign reports and create or edit ads, ad sets and campaigns using natural ...

Meta has also updated Facebook views and business discovery feature, where metrics on the Insights endpoint have been ...

New tools allow advertisers to create, manage and analyse campaigns through external AI platforms without requiring API setup ...

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Meta debuted its first major large language model, Muse Spark, spearheaded by chief AI officer Alexandr Wang, who leads Meta Superintelligence Labs.

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...