Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Understanding the human mind and behaviour lies at the core of the discipline of psychology. But to characterise how people’s behaviour changes over time, I believe psychology alone is insufficient – ...

WPP is integrating Google Earth AI into its agentic marketing platform, WPP Open, in a bid to set up a bridge between digital behaviour and the physical world. Using the tech giant’s geospatial ...

AI Quick Read There is a quiet crisis in how brands understand their consumers. Every year, Indian enterprises spend hundreds of crores on market research, surveys, focus groups, tracking studies, in ...