Sprite Limelight, a new music program produced in conjunction with an amazing and diverse ensemble of international musical talent, will be hosted by James Blake. Sprite’s new global brand narrative, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Sprite, a Coca-Cola brand, is bringing back its ...

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

Are you a print subscriber? Activate your account. By Elizabeth Moore - 17 min 21 sec ago By Gavin Lester - 17 min 21 sec ago By Adam Bialek - 47 min 21 sec ago By Garett Sloane - 1 hour 17 min ago By ...