My company maintains a huge, non-opt-in b2b e-mail list. This list is so effective that many businesses would like to advertise to it, but only if such a mailing wouldn’t be considered spam. Do you ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...