Pets at Home had established their VIP loyalty club back in 2012, but members wanted more. Enriching customer and pet data, the brand set about putting a deeply personalised membership in their ...

How do you grow a business in immense headwinds? How do you build upon a successful product and engender more loyalty among already committed brand fans? Pets at Home did just that – building its VIP ...

No one likes to think about their pet going missing. Pets at Home wanted to give people peace of mind by using their 6,000,000 strong loyalty club members to maximise the chances of pets being ...

A PET shop is looking for the perfect face to front a new VIP club for animals. A PET shop is looking for the perfect face to front a new VIP club for animals. Pets at Home Bridgend is calling for ...

It is the first time that the VIP Pets have gathered together and it turns out that Nyla’s hair is full of slime!... It can't be! The VIP Pets decide that it’s best to go to Fabio & Fabia's Hair Salon ...