Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.