Avid's latest Pro Tools 2025.10 release is fairly packed with new features and includes immersive audio tools, workflow automation, and improved user guidance features. Some interesting new features ...

Avid is taking a page out of the Adobe playbook by shifting Pro Tools entirely to a subscription model. There's no longer an option to buy a perpetual license, which granted customers lifetime access ...

Avid says new AI and automation advances will speed up editorial creation, storage, and delivery across a lot of its software including Media Composer and Pro Tools. Avid has been adding AI tools into ...

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...