App users can now link their Shell Fuel Rewards program to their loyalty membership. "True North is excited to add the truerewards loyalty program to our customer journey," said Bailey Lyden, vice ...

Apple today announced the App Store Mini Apps Partner Program, allowing apps that host mini apps and mini games to support In-App Purchases. The program is designed for developers who host mini apps ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...