The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain-no DSP ...

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...