In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following ...

The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend reaching half of ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech ...

Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate ...

Programmatic advertising player OpenX, and ExchangeWire, have released a new research report named ‘The State of Programmatic in JAPAC – 2021’. It examines the India, Australia, Indonesia and Japan ...

Programmatic sales which utilise machine algorithms to sell advertising is finally living up to its true potential in Australian markets. As reported by Mitchel Greenway (main photo), director, ...