The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients.
Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers ...
Maybe I’m just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine’s Outfront Forum in NYC Tuesday that suggest the science of ...
We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...
We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and ...
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Programmatic trading is a panel topic at the upcoming Radio Show. Business software company Marketron and Jelli, a provider of a radio programmatic ad platform, will take part in the discussion next ...
Agencies are calling on out-of-home media owners to provide more digital inventory to trade programmatically, a survey of media buyers and specialists has revealed. In its latest biennial State of the ...
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