Like a blockbuster that extends its theatrical run in order to reap the profits of sustained ticket sales, Honda has extended the voting period in its Project Drive-In campaign by nearly two weeks.
Honda delivered nine high-definition projectors to drive-in theaters around the country for its Project Drive-In initiative. The latest four were in Monetta, S.C., Ocala, Fla., Cadet, Mo. and ...
Two area drive-in theaters facing closure at the end of this season have entered a national contest sponsored by Honda that will provide five winners with digital projectors worth as much as $80,000 ...
Honda has launched a campaign to help secure the fate of the drive-in movie theater. With 35mm film distribution on the way out, digital projection has been hailed as a potential savior for the ...