Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

This article outlines key technologies and good examples of proximity marketing in action, and provides some ideas to help marketers get started. This article outlines key technologies and good ...

Editor's Note: The following is a guest post from Vejay G. Lalla, partner, and Paavana L. Kumar, associate, at the advertising, marketing and promotion practice group at Davis & Gilbert. Whether you ...

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results ...