For indie authors, few free marketing efforts match the power of book reviews and blurbs. But many authors don’t pursue reviews and blurbs, and that’s a shame. Those who try are often disappointed ...

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. Last month, I was preparing for an important interview—one of ...

As book retailers and distributors leverage artificial intelligence to offer interactive features, publishers are reckoning with the implications. Two prominent examples emerged last month: Amazon's ...