CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “Period,” a deep, brilliant red that alludes to menstrual cycles. The company ...

Mention menstruation in casual conversation and you might notice people around you start to squirm. Even though periods are a natural biological process for women everywhere, the subject of ...

The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality. By Geneva Abdul Pantone, the color registry company, has introduced a new shade — Period ...

The Pantone Color Institute partnered with INTIMINA, a brand of feminine care products, to create “Period red.” The custom color is intended to raise awareness of period poverty and destigmatize ...

Add Yahoo as a preferred source to see more of our stories on Google. Pantone serves as a cultural hub and authority on color and its significance to people. They have developed two essential tools: ...

PANTONE‘S LIFESAVER: Thirty years after “Baywatch” first aired, Pamela Anderson and David Hasselhoff’s lifeguarding days are still influencing fashion. To celebrate the TV show’s anniversary, the ...

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under ...

During Sunday night’s 89th Academy Awards, about 3,000 people will walk the red carpet as they make their way into Los Angeles’ Dolby Theatre. The ceremonial red carpet made its historical debut in ...

Powering up with color seems to be the takeaway from the Pantone Color Institute’s spring 2019 fashion color trend report for New York Fashion Week. Attention-grabbing red-related and orange-y tones ...