A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

It’s a well-known fact that engaged subscribers stay for longer, says Susanne Kinnaird, head of digital reader revenue.

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

In the corporate race for top talent, many companies turn to shiny objects to attract potential hires. Popular strategies include onsite cafés that serve artisanal coffee, lavish offices with ...

A recent post from Evariant discussing strategies for patient acquisition and retention. Rachel Neely is the Senior Healthcare Consultant at Evariant. In this role, she serves as a healthcare ...

As staffing conditions stabilize, skilled nursing leaders are shifting focus toward retention, and placing culture, ...