So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

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SAP is releasing a set of enhancements for one of its platforms that it says will change the way enterprises interact with customers. A portfolio of SAP hybris tools is being introduced to enable ...

FORT LAUDERDALE, Fla. — Salesforce COO Keith Block had best take a seat because it's not South Florida's white sandy beaches that the attendees of SAP's Hybris Americas Summit are raving about. The ...

The name may not roll easily off the tongue but SAP Hybris is hoping that YaaS, its new Hybris as-a-Service platform, will help it strike a blow to Salesforce. [Disclosure: SAP Hybris announced the ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

Since being acquired by SAP back in 2013, hybris is keen to highlight that it isn't dying inside the enterprise software giant – it is making its mark with customer engagement. When SAP acquired ...