Connecting different software systems is a big deal for businesses these days. When things work together smoothly, ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesforce has launched the Agentforce Sales app on ChatGPT, allowing sales teams to access CRM data, prioritize deals, and update records directly within AI conversations. The integration aims to ...

Enterprises in the U.S. are adopting Salesforce platforms built on unified data architectures and autonomous workflows powered by AI to improve operational efficiency, according to a new research ...

This week during its TrailblazerDX 2022 conference, Salesforce announced a new set of low-code developer tools and integrations intended to bring Slack and Salesforce’s broader software portfolio ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Salesforce said it plans to use Google Cloud Platform to expand globally and integrate its customer relationship tools with G Suite and Google Analytics. The news, outlined at Salesforce's Dreamforce ...