Sometimes you’re standing in line at the post office and you notice people picking up colorful boxes labeled Birchbox, Ipsy, Loot Crate and Dollar Shave Club. These are just a few of the monthly ...

This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

CHICAGO — It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago with ...