YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

YouTube is ramping up its efforts to counter ad blockers, marking a significant development in its ongoing battle against software that interferes with ad delivery. This method involves embedding ...

YouTube continues its efforts to circumvent ad blockers. Earlier this week, ad blocker SponsorBlock posted that the Google-owned video service is testing out server-side ad injection with a limited ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

YouTube’s crackdown on tools that block advertising continues with server-side ad injection. The developer of SponsorBlock, which is a crowdsourced extension to skip sponsored segments, shared today ...