In a bid to cut out the middleman and drive its own Web traffic, eBay said Monday it would launch a partner network that will replace affiliate relationships the auction site has long relied on to get ...

SAN FRANCISCO (Reuters) - EBay Inc has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick Inc's network.

"It's just something not previously available through the eBay network." Publishers can link their eBay.com and eBay Partner Network account for improved customer service across platforms. The ...