Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

If you thought ordering food couldn’t get any easier, think again. Dominos in the U.K. has unveiled a new product for that makes ordering pizza a one step process—and all you have to do is a finger, ...

Watch out Amazon Dash: You’re not the only button in town anymore. Geared toward small-business owners, Staples unveiled one of its signature red Easy Buttons with built-in IBM Watson technology. The ...

Remember Staples’ big, bold, “That Was Easy” button? It’s now been resurrected, but not by the office supply company — instead, it’s national pizza chain Domino’s that has taken over the device, ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Staples is testing how to let customers use its popular Easy Button tchotchke as a mechanism for placing product orders, obtaining order information and communicating with customer service reps, ...

Are you sick of your Staples brand “easy button”? No problem! Order one with your own logo/super hero symbol. Better yet, order 50 since that is the minimum. Buzline is producing custom simplicity ...