Cognitive interference occurs when the processing of one stimulus feature impedes the simultaneous processing of a second stimulus attribute. The prototypical interference task is the Stroop color ...

(via SciShow Psych) The task sounds like it should be pretty easy, but the Stroop task is a fantastic, and very well studied, example of how your brain’s automatic processing can trip you up!

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...

Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example, the word ...

Every day, we are faced with countless decisions regarding cognitive control, or the process of inhibiting automatic or habitual responses in order to perform better at a task. Amitai Shenhav, Ph.D., ...

During the Stroop Task (pictured), which involves having to say the name of the color that the word is written in (blue for the top word) rather than reading the word (red), we feel conflicting urges ...