The dream of the television pitchman is wondrously simple: to get painlessly but surely inside the viewer’s head. To make the dream come true, two young companies are peddling “subliminal perception,” ...

TV's Mad Men presents the advertising world of the early 1960s as an exercise in moral ambiguity. That perception owes much to Vance Packard's 1957 exposé, The Hidden Persuaders. Packard describes ...

Huxley noted that subliminal projection was not discussed in the original Brave New World, but that he would have included such a powerful concept if he had known about it. With further regard to ...