Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

When it comes to digital marketing measurement, tags make the world go 'round. The number of tags deployed on marketers' websites has been increasing faster than the policies in place to manage the ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

Laura Holmes, is the Google product manager in charge of her company’s conversion tracking products among other responsibilities and is part of the Google Analytics team. By and large, tag management ...

Use a tag management system (TMS) in retargeting to run A/B tests on vendor activity and cookie pools. Use a TMS in your affiliate marketing to track conversion rates in one platform. Keep in mind ...

role in supporting marketing analytics solutions, integrating digital data, and serving as the foundational element in an organization's data layer." A steady presence on most tag management ...

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