Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

In this second part of two-part series, Maggie Miller address the question that many law firm leaders raise once they’ve ...

Marketers are increasingly using AI and customer data platforms to create 'customer swim lanes'—highly specialized audience segments with tailored messaging and content. This replaces ...

GapMaps has announced a new strategic global partnership with UK-based data specialists Panolytica, providing businesses with ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Market segmentation can help set builders apart, drive traffic, and ultimately improve sales. These tips can help ...