TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Data-privacy scores are slowly making their way into media-buying strategies, but many data providers, publishers, platforms and brands have not kept up with the growing list of U.S. state level ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Conversational interactions that create dialogue between a consumer and chatbot or AI agent strengthen intent signals, and analysis behind the sequence of words becomes the next phase in audience ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...