CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the ...

Make the most of your $3,500 headset.

Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

Apple’s announcement of the Vision Pro headset in 2023 was pretty hyperbolic about the device’s potential, even by Apple’s standards. CEO Tim Cook called it “the beginning of a new era for computing,” ...

The Vision Pro hasn't seen an upgrade in almost two years. One could be coming soon, along with a new iPad Pro. Apple tends to release its M-series processors on a yearly cadence. The M4 debuted along ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce ...

In 2023, the flagship reveal at Apple’s WWDC keynote was unquestionably the debut of the Vision Pro. The headset wasn’t just Apple’s first all-new platform since the Apple Watch. It was also the ...

The Wall Street Journal and other outlets have reported that Apple is struggling to sell the Vision Pro, a futuristic augmented reality wearable with a depressing (for me) $3,500 price tag. While the ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

Apple just released a new immersive short film as part of its Elevated series, produced exclusively for the Apple Vision Pro. Watch the trailer below. Last year, Apple debuted Elevated, an immersive ...