Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Knowing the value of a business — and understanding how ...

Employers and consumers largely don’t understand value-based care or fee-for-service, but are mostly supportive of the value-based care model when provided the definition, a new survey discovered. The ...

In recent years, artificial intelligence (AI) has entered the mainstream business landscape as a critical path to advance in the digital economy. However, there is still a strong misconception in the ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

The enterprise has been sitting on a goldmine of valuable information for several decades now, but only recently has it had access to the technology to pull it all together and make sense of it. This ...

Another thought-leader in redefining value is Jed Emerson. After working as the director of a venture philanthropy fund in the 1990s, he was acutely aware of what he later called the “bifurcated value ...

Vehicle telematics used by commercial fleets has been around for decades. And up until fairly recently, it's been largely used to solve specific problems. GPS routing, for example, helps drivers plan ...