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Unity AI beta sparks backlash as devs question who it’s really for

Unity AI, for use in Unity 6, launched in beta yesterday, and I’ve been mulling over what it all means, and on paper, in fact I’ve been curious ever since the Unity AI announcement back in February, ...
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Seeking Alpha

Unity's AI and Create monetization upside, China momentum key takeaways from exec meet: Morgan Stanley

Morgan Stanley hosted Unity Software's (U) CFO Jarrod Yahes for a series of investor meetings in Boston and highlighted key takeaways, including Unity AI and Create monetization upside plus China ...