YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

Add Yahoo as a preferred source to see more of our stories on Google. Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said ...

YouTube is testing a new AI tool that will allow you to ask questions about videos while watching them on your TV.

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

YouTube is reportedly testing the return of its Direct Messaging feature with a small group of users. The feature could allow ...

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

The ‘Test & Compare’ feature is currently being trialed with a few hundred users, but YouTube hopes to launch it widely next year. The ‘Test & Compare’ feature is currently being trialed with a few ...

Some YouTube viewers have reported seeing a new option for video quality in the website's drop-down menu. In addition to the basic 1080p playback option, they're also seeing another one labeled 1080p ...

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...