Pantone’s Color of the Year selections date back to 1999 when the company named Cerulean the shade to lead the world into the new millennium. Now more than 25 years into the program, Pantone’s annual ...

Those affected by wildfire smoke focus on the colors red, purple and maroon on the air quality charts. Red used to be the scariest color. Why did that change?(Story aired on ATC on June 28, 2023.) ...

This week, millions of Americans are anxiously scanning air quality maps focusing on two colors: red and purple. Red indicates "unhealthy" air quality, and purple? "Very unhealthy." When did purple ...

* Purple is a non-spectral color created by the brain from red and blue signals * Individual differences in eyes and brain make each person see colors uniquely * All colors we //perceive, including ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.