How DressX, Google and NVIDIA are reshaping fashion AI, virtual try-on and ecommerce as brands chase better fit, fewer returns and more brand-accurate shopping workflows.

NOVATO, Calif.--(BUSINESS WIRE)--Zenni Optical, the online optical industry leader, today announced the full-scale launch of its 3D Virtual Try-On feature, which offers customers a true-to-life ...

Korean firm FXGear is using physics to enhance the virtual, 3-D try-on FXMirror it launched last fall. A number of retail tech vendors have dabbled in the magic mirror arena, though as of yet, no one ...

Throughout the pandemic, virtual try-on has offered a sweet sense of relief to fashion and beauty brands unable to demo their products offline. From seeing how a new pair of sunglasses might look on ...

On May 7, OTB Group, the parent company of fashion houses such as Diesel & Maison Margiela, partnered with Alphabet’s Google ...

GKB Optical.com is an eyewear store and online retailer in India, for over 60 brands, and over 5000 products sunglasses, eyeglasses and contact lenses. Customers can select products based on any ...

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

There's a huge momentum towards investing in generative AI at the moment globally. In the fashion industry in particular, big brands are increasingly making headlines announcing trials of AI-powered ...

Google Photos is introducing an AI-powered 'Wardrobe' feature that scans users’ photo libraries to create a digital closet, ...

Virtual try-on technology is transforming fashion retail by letting shoppers preview clothing on themselves in real time through AR and AI tools. This innovation reduces uncertainty, boosts confidence ...