The Macallan has partnered with legendary graphic designer David Carson to reimagine the visual world of timeless Collections ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Global brand and design agency Conran Design Group has rebranded non-profit dance charity Dance Can Do with a fluid, movement ...

Zawa, an AI social content marketing tool that thinks like a brand strategist and executes like a design team, today ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...