An icon in the shape of a lightning bolt. Impact Link Writing is easy. Writing well is hard. Ramit Sethi, CEO of GrowthLab and I Will Teach You To Be Rich, has created a business out of teaching ...

Clarity, not persuasion techniques or marketing jargon, is how you grab a prospect's attention. Three common mistakes to avoid: Writing copy that feels like the prospect is being sold to, corporate ...

There are just 3 simple principles to writing good copy. "Copy" in this instance means anything written by you or your company which is meant to attract customers to your business. The same 3 ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Writing copy that persuades consumers to give your offering a try is no easy task. Companies in saturated markets battle with competitors to earn the trust of prospects through email marketing ...

At some point, most companies start to think their advertising copy and messaging (often written directly by the boss him or herself) could use a little shot in the arm. And once they start pricing ...

Claude Hopkins was a whiz at writing effective advertising copy in the early part of the 20th century, but what really made him stand out was that he tested everything before he presented it to the ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

Whether you’re writing direct mail sales pieces, a blog, a job application or copy for your website, there are certain basic rules you can follow to help you get and keep your readers’ attention -- ...