Apollo reports that catchy email subject lines are vital for conversion, as 64% of recipients decide to open emails based on them.

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...

It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers ...

Even though many of us complain that our inboxes are too full, email is still one of the most popular ways to communicate. The average person sends and receives 123 emails each day, and that number is ...

An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...