No matter if you're in school or well past your days in English class, figures of speech are used every day in our lives. From songs and television shows to conversations and advertisements, we often ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

Metaphors can provide insight into a problem or situation by taking what we know about one thing and using that to shape our understanding of another. For example, my colleague Paul Thibodeau studied ...

Stirring rhetoric is a celebrated aspect of art, and a controversial part of politics. But one study indicates that it could be something more. Metaphors might be able to affect the way our brains ...

You have full access to this article via your institution. The library metaphor was advantageous for several reasons. First, it allowed us to represent the concept of electronic data or biosamples ...

Add Yahoo as a preferred source to see more of our stories on Google. No matter if you're in school or well past your days in English class, figures of speech are used every day in our lives. From ...