Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

It’s not often that a government website attracts attention because it works. But that is exactly what happened in mid-January, as word spread that Covidtests.gov was simple, effective and left users ...

If you’ve ever seen a TED talk, listened to Freakonomics or read a book with “ nudge” in the title, you’ve probably encountered behavioral science. Most people are naturally drawn to this science of ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and scholarly publishing. Academic awards and honors reflect systems designed to ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

Starting in 2020-2021, our PSYC1110 Intro to Brain, Mind, and Behavior course will carry a Natural Science code for the BC Undergraduate Core requirements. Students who have taken the course in prior ...