In his 2008 book, Risk: The Science and Politics of Fear, Canadian academic Dan Gardner sought to trace humanity's various ills to one source—our inability to accurately evaluate risk. He posits that ...

More Americans now believe e-cigarettes are more harmful than traditional cigarettes. Researchers analyzed a decade of ...

People who have lived through floods, heat waves, or other climate-related disasters are significantly more likely to view climate change as a very serious threat, according to new research from the ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

DTC Drug Ads: New Study Finds Perception of Risks Diluted by Lengthy Side Effects List A study on direct-to-consumer (DTC) drug advertising published Monday in Nature Human Behavior finds that ...

A University of Florida study categorized human actions into alligator risk levels, from no risk to high risk. High-risk behaviors include intentionally interacting with alligators or swimming in ...