Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the need for manual tag implementation. Driving the news. Google Ads is testing a new ...

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...