The programmatic ecosystem is becoming a more agentic system, but that’s not to say the humans involved don’t have evolving expectations of their own. In recent years, buyers have become “a lot more ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

Postman, a leading API platform, today announced a collaboration with Microsoft that expands AI model choice in Postman's Agent Mode, deepens integration across the Microsoft developer ecosystem ...