Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO ...

The digital trading industry is in constant flux, not a day goes by when someone isn’t talking about brand safety, transparency or trust. But what about the creative behind the tech? It’s not all ...

The parsec is one of the most commonly used distance measurements in astronomy — even more so than the light-year. The word "parsec" itself is a portmanteau of "parallax" and "arcsecond." The method ...